TechWeb Identifies Market2Lead as one of Three Most Innovative Enterprise Software-as-a-Service Products
SANTA CLARA, Calif. — April 7, 2008 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that it has been named one of 14 Innovation Showcase winners by TechWeb (formerly CMP). The Innovation Showcase spotlights innovators in the enterprise software industry. Market2Lead and other selected companies will make formal presentations at TechWeb’s Software 2008 Conference at the Mandalay Bay Convention Center in Las Vegas April 29-30.
M.R. Rangaswami, Sand Hill Group co-founder and Software 2008 Executive Conference director, said, “Market2Lead’s software innovation enables marketers to determine the return on marketing investment (ROMI) of individual marketing campaigns, even without the cooperation of sales representatives. A lack of effective integration between marketing and SFA systems and uncooperative sales personnel previously made such ROMI calculations impossible. Market2Lead’s solution is an excellent example of how software innovation can help businesses remain competitive. We are happy to honor Market2Lead for its innovation and to provide an opportunity for many businesses to learn about it.”
Market2Lead CEO and Co-Founder Geoff Rego said, “Innovation continues to play a major role at Market2Lead, as we provide companies with an unprecedented ability to consolidate sales truth and marketing truth in to a single source of actionable business truth. We are thrilled to be recognized among many of the most innovative companies in the enterprise software industry. And we are excited to participate because companies that were named Innovation Showcase winners in previous years have demonstrated remarkable business success.”
Sand Hill Group selected the 14 companies for this year’s Innovation Showcase from more than 100 nominations. The Innovation Showcase is comprised of four categories that represent growth and innovation in the software industry: Collaboration, Enterprise 2.0, Fastrack, and Software as a Service (SaaS) applications. Market2Lead is one of three companies selected in the SaaS category.
Market2Lead’s on-demand smart marketing automation platform increases revenues by:
• Provisioning the industry’s most holistic and powerful data mart to boost sales by consolidating disconnected marketing and sales information into a single source of actionable business truth.
• Aligning the sales and marketing funnels, continuously nurturing leads until they are sales-ready.
• Enhancing prospect insight and lead quality through its smart, progressive profiling system.
About Sand Hill Group
Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com – the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives. Sand Hill produces the ‘Enterprise’ and ‘Software’ conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.
About TechWeb (Formerly CMP)
TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 10 million business technology professionals actively engage with and rely on our global face-to-face events, including Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, Wall Street & Technology, TechNet and MSDN Magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
About Market2Lead
Market2Lead, Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.
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© 2008 Market2Lead Inc., Market2Lead Enterprise Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
For additional information:
Maureen Miller
Total Marketing Concepts, Inc.
732-747-5786
[email protected]
