Market2Lead a Finalist for CompTIA SoftwareCEO Award


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One of Seven in Most Innovative General Business Software Category

SANTA CLARA, Calif. — April 17, 2008 — Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today that the Computing Technology Industry Association (CompTIA), the leading trade association for the world’s information technology (IT) industry, has named Market2Lead a finalist for the 2008 SoftwareCEO Software Innovation Awards. Market2Lead is one of seven finalists in the “Most Innovative General Business Software” category.

David Sommer, chief operating officer, CompTIA, and publisher of SoftwareCEO, said, “SoftwareCEO’s annual Software Innovation Awards recognize our industry’s efforts and accomplishments in bringing innovative products and new business models to market. The companies selected as finalists for these prestigious awards are delivering real business value to customers with their products and services. We are pleased to recognize their achievements.”

Market2Lead CEO and Co-Founder Geoff Rego said, “We are pleased that the judges recognized the value of our innovation, which for the first time, enables marketers to determine the ROI of campaigns in terms of sales dollars, without cooperation from sales representatives. In addition, our on-demand marketing automation software provides unprecedented visibility into sales team activities, including exactly what happens to the leads they receive from marketing. And Market2Lead is the first such product to consolidate sales ‘truth’ and marketing ‘truth’ into a single, actionable source of business truth. Our software innovation enables companies to reduce the time required to close deals, increase the sizes of individual deals and improve lead-to-sales conversion ratios.”

Among comments made by first round judges was an observation that Market2Lead fills a real need and is unique and novel. A judge observed that he knows from experience that salespeople don’t fill in the “how did they hear of us” field.

Six judges chose finalists for the award: Winton Churchill, Churchill Sales Cycle Solutions, Inc.; Jim Geisman, MarketShare, Inc.; Gordon Graham, Editor, SoftwareCEO; Charles Mills, Strategic Due Diligence; Bruce Hadley, Founder, SoftwareCEO; Robert Dubicki, TP Systems Ltd. and Sommer. Judging criteria included the scope of the problem or opportunity addressed by the software, the practical impact of the software innovation and the novelty of the innovation as compared to traditional ideas or processes.

CompTIA will announce award winners at the Software Marketing Perspectives conference, May 7 – 9, at the Santa Clara Convention Center, Santa Clara, Calif.

About CompTIA
The Computing Technology Industry Association (CompTIA) is the voice of the world’s $3 trillion information technology industry. CompTIA membership extends into more than 100 countries and includes companies at the forefront of innovation; the channel partners and solution providers they rely on to bring their products to market; and the professionals responsible for maximizing the benefits organizations receive from their technology investments. For more information, visit

About SoftwareCEO
SoftwareCEO is a resource-packed electronic newsletter and web portal built by software executives for software executives. It’s the software industry’s “Page One” for information and advice on software marketing, software sales, software business, software pricing and financing, and software services. For more information, visit

About Market2Lead
Market2Lead, Inc. provides automated marketing solutions to help companies generate better, qualified leads and close more sales. Market2Lead accelerates demand and revenue growth by enabling marketers to effectively nurture leads through the sales cycle and contact, cultivate, convert and close more business. The company’s solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit

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© 2008 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

For additional information:

Maureen Miller
Total Marketing Concepts, Inc.
[email protected]

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