Malta Emerges as New European Nearshore Contact Center Outsourcing Destination


Share on LinkedIn

The emergence of new outsourcing markets continues within Europe’s nearshore, and Malta is positioning itself as a location that is able to provide multilingual services across verticals. This is a according to Peter Ryan, Senior Analyst of Contact Center Outsourcing Research with independent market analyst Datamonitor (DTM.L). Ryan recently had the opportunity to visit the location and examine its contact center sector. In his view, Malta’s established contact center sector, language capabilities – capacity to provide multilingual services over the long term and its open business environment and incentives, bode well. Ryan’s observation and comment follows below.

Malta’s already solid-base of operating contact centers bodes well for its burgeoning business process outsourcing (BPO) sector. In addition to in-house deployments such as HSBC, there are a number of independent outsourcers already doing offshore work for a number of different industry verticals, including travel & tourism, telcos and financial services.

The fact that English is an official language, coupled with near universal fluency in Italian bodes well for offshore / nearshore contact center service provision in Malta. Not only is Malta a location of choice for UK tourists, which can boost comfort and familiarity for this location as a place to do business, but the lack of Italian offshore options is also an advantage. Many Italian firms are looking for offshore locations in which to house some of their contact center operations, and Malta’s proximity and language skills could play into that strategy.

Malta’s inclusion in the European Union and steps to liberalize its economy are also selling points for potential outsourcing clients. In addition, its program of targeted incentives could prove attractive to companies requiring assistance in establishing operations in Malta.

As has been the case with many other countries looking to establish BPO sectors, Malta is limited by a small population and limited real estate. Thus, in order to maintain what appears to be significant progress over the past few years in developing the contact center industry, there must be efforts to attract the right projects to the island. Whilst Malta will not be able to compete on scale, it has the potential to add value in terms of higher end customer care and sophisticated service.

Notes to Editors:

Peter Ryan is a Senior Analyst of Contact Center Outsourcing Research at Datamonitor. He brings with him a wealth of experience in the technology sector, gleaned through strategic marketing work with Bank of Ireland Treasury & International Banking, Gateway Computers, and NFO Prognostics. He has authored reports covering enterprise software market events, outsourced call centers in Canada, call centers in EMEA, North Africa and Eastern Europe, as well as voice applications investment and has presented his views at various conferences. He holds a Bachelor of Arts in Political Science and Economics from University of Saskatchewan (Canada), and an MBA specialising in International Business from Dalhousie University (Canada).

For further information or to get in touch with Daniel Hong or Peter Ryan, contact:

Krishna Rao T: +44 20 7551 9375 E: [email protected]

Naples (NY):
Suzanna Eygabroat T:+1 585 374 6326 x17 E: [email protected]

Denis Mason Tel: +61 2 8705 6903 E: [email protected]

Datamonitor plc (DTM.L) is the world’s leading provider of online data, analytic and forecasting platforms for key vertical sectors. We help our clients, 5,000 of the world’s leading companies profit from better, more timely decisions. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive & Logistics, Consumer Markets, Energy, Financial Services, Healthcare, Retail and Technology. Datamonitor maintains its headquarters in London and has regional offices in Frankfurt, Hyderabad, New York, San Francisco and Sydney. See for further details.

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here