Makena Technologies Chooses Fuze To Support Virtual World


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Makena Technologies Chooses Fuze to Support Virtual World

Seattle, Wash. – (December 6, 2007) – Fuze Digital Solutions today announced a partnership with Makena Technologies, creator of the popular social virtual world, to provide its clients a quality customer care experience across all support channels. Makena has launched the Fuze Suite online and in world with the release of The Fuze Suite optimizes the customer experience for the over one million members. has implemented five Fuze Suite modules: knowledge base management, rules-based contact management, feedback management, live chat, and online reporting to quickly provide customers and staff consistent and accurate answers to their questions across all communication channels. The Fuze Suite has proven an effective and efficient tool for, keeping contact center costs under control while supporting rapid business growth.

With the Fuze Suite, members are able to access information using the knowledge base. When live support is needed, the assisted service components enable Makena to proactively manage and expedite responses within established service levels.

“Choosing Fuze as our partner was easy,” says Sven Hindman, Director of Customer Service at Makena Technologies. “From previous experience, we knew Fuze was a unique vendor that provided a powerful product with uncompromising support and flexibility. Their hosted, on-demand application simplified implementation, required no capital expenditures, provides for lower ongoing costs, and gives us exactly what is needed to deliver excellent customer care to our worlds: quality, reliability and ease of use. Fuze also really listens to their customers and responds to our requests for enhancements quickly.”

Stability and performance of the hosting infrastructure has proven to be outstanding with 100% uptime and sub-second transaction times being consistently delivered, regardless of transaction volumes.

Said Chuck Van Court, CEO and founder of Fuze, “It’s great to have earned the trust of Makena Technologies to provide our customer care solution to Time and again, Fuze has demonstrated our ability to enable companies to optimize the customer experience while minimizing their support costs. We look forward to assisting Makena as they further expand their virtual world presence.”

About Fuze Digital Solutions
Fuze Digital Solutions is a small, nimble, and employee-owned company providing enterprise-grade customer care solutions backed by flexible and personalized support not traditionally extended without extra fees. The Fuze Suite, a Web-based, robust yet easy-to-use and affordable software suite, enables companies to build and sustain customer loyalty by providing outstanding and consistent care across all support channels. Its modularity lets companies use and pay for its integrated components when needed. Fuze has over 100 customers and ten million users including financial institutions,, Sutherland Group, NOAA, Capcom, Midway Games, AAA clubs, Turbine, and others who rely on the Fuze Suite for exceptional customer care. Understanding the mission-critical nature of its offering, Fuze has experienced less than four hours of unscheduled downtime since its inception in 2002. For more information, call (425) 649-1246 or visit online at

About Makena Technologies, Inc.
Makena Technologies, Inc. is an entertainment and communications company focused on online interactions. Makena Technologies is the parent company of, a fully interactive, 3D online virtual world where members can customize and create their own 3D character, meet and hang out with friends in real-time using voice and text chat, build their own virtual homes, participate in events ranging from car races to paintball to fashion shows and even create and sell their own virtual items. is a safe and exciting “PG-13” environment for ages 13 and up that has something to offer nearly anyone. Makena Technologies is a privately held corporation, headquartered in Silicon Valley, CA. with offices in San Mateo, CA and Laguna Beach, CA. For more information, visit

Media Contact
Jean Van Court
Fuze Digital Solutions
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