M&M Pretzel gives Idol fans a little lagniappe


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Salty and Sweet

Today was one of those days where I was extremely proud to be an experiential marketer. Check out this very creative product launch for M&M’s new Pretzel. Superb tie in with American Idol and the first public appearance of the winner and finalists. Check out this cover of ‘The Boxer”.

Live from NYC’s Herald Square:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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