RewardStream Welcomes Leading Loyalty Technology Luminary to Team


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Colloquy Technology Editor and Former FMI CTO Jim Kuschill Joins RewardStream

VANCOUVER, BC, February 20, 2008 – RewardStream Inc., the leader in SaaS loyalty marketing technology, announced today that Jim Kuschill, an experienced loyalty technologist, has joined the company as Vice President of Market Development. Mr. Kuschill is well known in the loyalty industry, and has published many articles on technology trends in his role as a Technology Editor for Colloquy® Magazine.

Prior to joining RewardStream, Mr. Kuschill was CTO at Frequency Marketing Inc. (FMI), now a subsidiary of Alliance Data. Most recently he acted as an independent consultant evaluating loyalty technology platforms against business requirements for several Fortune 500 companies. Over the years, Mr. Kuschill has had the privilege of working on loyalty marketing programs for General Electric, American Express, AutoNation, Best Buy, General Motors, Citi Cards, ExxonMobil, Home Depot, La Quinta, Prudential Insurance, Teradata (a division of NCR), among others.

“Jim is a thought leader in loyalty marketing technology and customer loyalty best practices,” said Peter Oxley, CEO of RewardStream. “In his role as an industry consultant, he was well versed in the capabilities of our powerful loyalty technology platform, as well as those of our competitors. His decision to join RewardStream is a credit not only the strength of the team, but to the distinctive competitive advantages of our technology platform – the Lifecycle Marketing Platform™ (LMP).”

“RewardStream is poised for remarkable growth in the next year,” states Kuschill. “The capabilities of LMP™ have impressed me, and I am confident RewardStream is well positioned to capitalize in a market limited by legacy loyalty technology. It is the first time I have seen a product that can deliver the complexity of what is needed in the loyalty marketing industry, while at the same time addressing the tight timelines under which today’s marketers are working.”

Mr. Kuschill reports to Peter Oxley, RewardStream CEO.


About RewardStream

RewardStream, the leader in SaaS loyalty marketing technology, develops products that liberate today’s marketers from the shackles of legacy technology. Our Lifecycle Marketing Platform™ (LMP) empowers marketers to launch a highly customized loyalty program in under 30 days. RewardStream’s LMP™ is utilized by a broad spectrum of clients that operate B2C, B2B and Channel loyalty programs in the financial services, telecommunications, healthcare, IT and manufacturing sectors. More information on RewardStream can be found at

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