Loyalty Lab Extends Ready-Aim-Engage Platform to Social Networks


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SAN FRANCISCO, Calif. – Feb. 13, 2008 – Loyalty Lab, Inc., the fastest-growing CRM solution for leading brands, announced today the newest release of its integrated marketing platform, which now features social media extensions and new capabilities aimed at recognizing and responding to customer engagement activities across multiple channels. With these new features, Loyalty Lab gives marketers a far broader set of tools for collecting rich customer data, targeting promotions and engaging their best customers everywhere they shop, listen and gather.

“The best customers of a brand are most likely those who evangelize and amplify the brand,” said Mark H. Goldstein, CEO of Loyalty Lab. “The fit with social networking was obvious – make it easy and provide the incentives for brands to allow their better customers to refer the brand to their closest friends.”

The new features enable marketers to take advantage more quickly and easily of emerging opportunities presented by social networks, like Facebook, MySpace and branded networks. They allow marketers to record, and if desired to reward, the broader range of customer activities that take place beyond purely transactional behavior. Such activities include interacting with social media applications, recording important dates, reading or posting to blogs and referring friends. In addition, marketers will be able to interact with and react to best customers with new tools for launching and changing dialogues.

According to Forrester Research Senior Analyst Brian Haven in the August 2007 report Marketing’s New Key Metric: Engagement: “The most valuable customer isn’t necessarily someone who buys a lot. In this socially charged era in which peers influence each other as much as companies do, good customers can’t be identified solely by their purchases. Companies also need to track individuals who influence others to buy. For example, a customer who buys very little from you but always rates and reviews what she buys can be just as valuable as someone who buys a lot — her reviews might influence 100 other people to buy your product. Tracking only transactions and loyalty at the end of the funnel misses this significant element of influence.”

Additional new features include expanded capabilities for tracking a wider range of non-transactional behaviors and new tools for quickly creating fresh dialogues with consumers by launching questions and comments and recording responses. The new release, version 3.0 also features a stand-alone email package that delivers more targeted messaging aimed at engaging best customers in multi-channel environments and social networks.

About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the fastest-growing on-demand best customer management solution for leading brands. Loyalty Lab’s systems and professional services provide retailers and service companies with integrated and on-demand loyalty program management, email, incentives, and campaign management. Clients include New York and Company, 1-800-Flowers.com, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit http://www.loyaltylab.com.

Renee Deger, Public Relations Manager
415-659-8270 ext. 812
[email protected]

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