SAN FRANCISCO, Calif. – Feb. 13, 2008 – Loyalty Lab, Inc., the fastest-growing CRM solution for leading brands, announced today the newest release of its integrated marketing platform, which now features a stand-alone email product that includes integrated targeting, segmentation and customer relationship marketing capabilities at a price point comparable to email-only options.
“After four years of development, we’ve been able to offer a sharply priced email solution for even the most sophisticated brands that leverages our deep CRM experience to deliver a far more robust solution,” said Mark H. Goldstein, CEO of Loyalty Lab. “We’re seeing sophisticated email marketers break ties with their existing providers as the benefits of direct integration with their customer data is a no-brainer.”
Loyalty Lab’s new low-cost, stand-alone email marketing product features a range of data integration options so marketers can draw from customer and transaction data for more personalized and precise messaging. Loyalty Lab’s Ready-Aim-Engage platform, included with the email package, also enables marketers to link email to a wide variety of activities, including non-transactional behaviors, so that messaging can be relevant to social networks and branded environments. Loyalty Lab’s integrated reporting suite allows marketers to learn from their campaigns and quickly adapt their messaging based on success. And Loyalty Lab’s multi-channel integration allows email marketers to track responses wherever their customers purchase or interact, providing a truer, more accurate view of response rates and performance.
The importance of email responding to customer activities both in and outside social networks was addressed by Forrester Research Principal Analyst Shar VanBoskirk in her March 2007 report, Email Can Start Your Social Computing Engine: “Marketers hesitant to trial emerging channels but eager to stay on top of customers’ changing technology and media habits will find email marketing a viable entrée into the Social Computing world. Infusing your email programs with tactics that create conversations and communities will help your company shift from marketing via “push” to “participation,” prioritize emerging media like RSS and consumer-generated content, and improve your email effectiveness.”
Social network extensions and expanded tools for recording non-transactional behaviors were among the new features included in the latest release of the Loyalty Lab platform. The new release also included powerful new tools for engaging customers in dialogues. Marketers can quickly create questions and comments for customers and react to their responses.
About Loyalty Lab, Inc.
Loyalty Lab, based in San Francisco, is the fastest-growing on-demand best customer management solution for leading brands. Loyalty Lab’s flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, incentives, and campaign management. Clients include New York and Company, 1-800-Flowers.com, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit http://www.loyaltylab.com.
Contact:
Renee Deger, Public Relations Manager
415-659-8270 ext. 812
[email protected]
