LongJump Introduces Workflow-as-a-Service Enabling Companies To Automate Their Business Processes


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LongJump Workflow Designer Eliminates Complexity in Creating Customizable Workflows and Actionable Business Processes

SUNNYVALE, CA, Monday, March 24, 2008 – LongJump (www.longjump.com), a platform for highly customizable, interconnected on-demand business applications, today unveiled a powerful new Workflow-as-a Service component, called LongJump Workflow Designer, a visual environment to design and deploy business workflows. LongJump’s Workflow Designer makes using business process automation and workflows more accessible to businesses and empowers them to streamline processes across their LongJump applications. Workflow automation is important to business because organizing and sequencing how work gets done can accelerate communication and collaboration between team members, across company departments and between suppliers and partners.

Every business has recurring processes, such as information requests, management approvals, fulfillment and deliveries. Until now creating, implementing and updating customized workflows has been too complex, expensive and time consuming. Consequently, businesses have been unable to immediately see the results and return on investment. However, implementing workflows creates significant value when they model and reflect how a business really operates. For example, businesses have workflow processes that are: started based on calendar day, such as submitting reconciling inventory; started based on completion of tasks and events, such as creating a customer quote and getting it approved; and started based on data entered, such as routing new job candidates captured through a web-form to a hiring manager.

“Until now, there has been a big hole in the market for this type of capability; while there are a lot of workflow solutions available, they are difficult to use, customize or adapt in order to support new business processes,” said Pankaj Malviya, founder and CEO of LongJump. “LongJump is the first platform-as-a-service provider to bring this powerful functionality to businesses of all sizes, enabling them to quickly design, implement and do further customization as needed in an easy, affordable way. Using Workflow Designer, businesses can supercharge their LongJump applications to make them far more relevant to the workers who use them.”

Visual Mapping Provides Accessibility to Capture and Implement Best Practices
Built on Adobe Flex, LongJump’s Workflow Designer simplifies how businesses build and customize their workflows. Featuring a visually attractive graphical interface, Workflow Designer enables non-technical business users to design workflows, customize processes on-the-fly, assign access rights, and trigger email and task notifications all with simple drag-and-drop commands.

With Workflow Designer, users capture their workflow processes using “States” and “Actions” to create steps, assign staff to be a part of any specific step, and connect these steps into the correct sequential routing order, applying any rules or required conditions that accurately re-route information to the appropriate employee. For example, Human Resources may establish a customized workflow process for new job candidates, whereby the workflow process takes the potential candidate’s record through multiple hand-offs and stages, including resume review, telephone interview, in-person interview and multiple interviewer sign-offs and approvals.

LongJump’s Workflow Designer also enables businesses to trigger data policies on top of customized workflows to include any number of additional external steps within a process, such as sending a job candidate’s information to an outside 3rd party vendor that will perform background screening checks on prospective candidates.

Bringing it All Together – Integration with Legacy Business Systems
LongJump workflows can send messages to other business systems to include them in the workflow automation. LongJump’s Data Policy engine can send SOAP messages to other enterprise systems or trigger another set of workflows from within LongJump, providing a limitless set of options for scaling processes across the organization. Additionally, LongJump’s Workflow Designer can be driven through available APIs to enable workflows initiated from external systems. This opens up a world of opportunities for partners and integrators to leverage LongJump to create workflows that span the enterprise and include legacy applications.

Although many people will jump right in and start creating workflows, others may prefer to have others do that work. LongJump System Integration partners can assist companies in documenting, modeling, implementing and updating the workflows that are specific to your business. This is a very short path to seeing impressive business results quickly.

Workflow Reports
Comprehensive reports can be run, allowing managers to monitor the status across a range of operations. Reports can be turned into homepage widgets displayed as part of a personal portal so each user can see specific data to perform their job. Triggers can also be set that alert managers when there is a delay in information delivery; emails can be automatically sent to the next user in the process; and tasks can be routinely created informing a worker that they are now responsible for completing the next step. These automated triggers and alerts help management mitigate bottlenecks or prevent human errors from occurring.

About LongJump
Based in Sunnyvale, California, LongJump is a service of Relationals Inc., a privately-held, proven provider of on-demand CRM and SFA business applications to more than 100 enterprise companies. LongJump provides a platform for highly customizable, interconnected on-demand applications aimed at SMBs and enterprises that need to drive revenue growth by making employees and teams more efficient and productive. For more information, visit www.longjump.com or call 800.886.9028.

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