Lean Sales Method CAP Do


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Lean Sales Methods allow us to start adapting and understanding our customer needs during the sales learning cycles. We no longer can think about control and manipulation that occurs in the traditional sales funnel.  Our focus has been backwards when we have tried to improve sales from the inside-out. We must learn to focus our improvement efforts from the outside-in.

This is the slide deck that I used for my presentation on Lean Sales Methods. You can watch the 15 minute webinar on You Tube. The link and title: Lean Sales Method: CAP Do.


The Ted Video I reference in the presentation: Lisa Bu: How books can open your mind


Is Cap Do the new Marketing Funnel?

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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