Lean Marketing Conversation Infographic with CAP Do


Share on LinkedIn

What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s work that he captured in the book, Theory U: Leading from the Future as It Emerges, we are able to adjust our internal thinking and provide incremental improvement to our external world. A complete blog post on the subject, Lean Marketing Conversation – CAP Do. If you unfamiliar with the CAP Do process, you may want to read this blog post first, Basic Description of the Check-Act-Plan-Do (CAPD) Model.

CAP Do Cycle

Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here