Leading market research brands opt for new digital marketing strategies with Clash-Media


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London, UK – Clash-Media, the leading Proactive Online Lead Generation specialist, has announced a major take up of its digital marketing campaigns from some of the UK’s largest market research organisations. Companies including Ipsos Mori, Synovate, Ciao and Lightspeed will use Clash-Media’s bespoke online campaigns to generate targeted and relevant consumer leads – and recruit new candidates. As we move into 2009 tighter budgets mean that market research companies will look to reconsider traditional techniques, such as direct mail and street marketing, and move towards more cost-effective and budgetable online strategies.

The UK has the second largest market research industry in the world and is highly competitive. By taking advantage of online consumer recruitment, researchers can be sure that they are directly targeting the right demographic of respondents to achieve the most accurate results. Market research companies often have strict consumer demographic guidelines and to support this, Clash-Media can target its campaigns at very specific consumer groups – such as men aged between 20-30 living in Manchester.

“This latest surge of new account wins really demonstrates the flexibility of proactive Online Lead Generation as a digital marketing method,” commented Simon Wajcenberg, CEO, Clash-Media. “The UK has a strong market research industry, which in recent years has taken advantage of cheaper and faster online data collection methods to generate findings but not necessarily to recruit new candidates. The beauty of our techniques for consumer recruitment means that these companies won’t be wasting time on unsuitable respondents. This year is all about finding ways to decrease unnecessary business cost so if a marketing strategy can help do that, it should be top of any company’s agenda.

“Our digital marketing techniques can be applied for a variety of marketing briefs – from targeted brochure and mobile phone sim card distribution to recruiting new consumer respondents for a market research survey. As Clash-Media expands globally our team of developers and designers are constantly finding new ways to utilise this highly measurable technique to ensure that campaigns prove the most successful ROI,” Simon Wajcenberg concluded.

Clash-Media delivers a global and fully transparent online lead generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers’ exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Stockholm, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA – PR for Clash-Media
Tel: 01780 721 433
Email: [email protected]

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: [email protected]

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