Lakeshore Learning Selects Aptos Retail Solutions


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Education Pioneer Leverages Aptos to Take its Business to the Next Level via Improved Efficiency, Omni-Channel Integration and Customer Engagement

MONTREAL, September 22, 2015 – Aptos, Inc. , (formerly Epicor Retail), today announced Lakeshore Learning Materials has selected and implemented Aptos solutions to help streamline and mobilize store operations, and support cross-channel order management and customer engagement.

An education pioneer, Lakeshore Learning Materials is a leading developer and retailer of top-quality materials for early childhood education programs, elementary schools and homes nationwide. Since 1954, Lakeshore has offered innovative learning materials distinguished by its quality, educational merit and safety.

Headquartered in Carson, Calif., the company has retail stores coast to coast, including outlet stores, and also markets its products through its business-to-consumer (B2C) and business-to-business (B2B) websites, catalog, and an outside sales force catering to school districts nationwide.

To support its commitment to servicing customers, Lakeshore Learning was looking to replace its aging legacy systems, integrate its sales channels, and elevate its in-store customer experience. The company found the tools to do all that and more with theAptos Store (for Point of Sale), Aptos Enterprise Selling, Aptos CRM, Aptos Loss Prevention, and Aptos Sales Audit.

Following Aptos deployment, Lakeshore Learning customers now enjoy a more convenient check out process, a centralized returns process, and an “endless aisle” where customers can buy in store and have those items shipped to their homes from Lakeshore Learning’s distribution center. They also enjoy more streamlined transactions when using gift cards, and when taking advantage of loyalty program/special pricing.

“Our investment in new store systems enables Lakeshore Learning associates to be more productive and more responsive in meeting the needs of our customers,” said Bo Kaplan, CEO of Lakeshore Learning. “As well, our customers now have a consistent shopping experience across channels so that no matter how they choose to engage with us – online, in store, through our catalog or sales force – they will have a seamless and consistent brand experience. Using Aptos Store, our associates can now provide a more engaging and value added experience in the store, with the ability to access both web and store inventory to find the exact products our customers want quickly and easily. The simpler, more intuitive system also enables our new and seasonal associates to come up to speed and be productive faster than ever.”

“The growth, brand awareness, and ‘staying power’ that Lakeshore Learning has achieved over the past 60 years is truly incredible,” said Noel Goggin, chief executive officer for Aptos. “And we’re extremely excited to play a role in helping Lakeshore Learning stay ahead of the competition and engage differently with its clientele to remain a fixture in this space for the next 60 years. Our proven best-of-breed retail solutions will enable Lakeshore Learning to integrate its sales channels, reduce system complexity, and improve the overall customer experience.”

Aptos: Engaging Customers Differently

In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that engaging customers differently is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry’s most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 500 retail brands rely upon our Singular Commerce platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

Follow Aptos on Twitter @Aptos_Retail

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Aptos, the Aptos logo and “Singular Commerce. Seamless Experiences” are trademarks of Aptos, Inc. All other trademarks referenced are the property of their respective owners. The product and service offerings depicted in this document are produced by Aptos, Inc.

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