Ramsey, N.J. and Palm Springs, Calif. – January 14, 2008 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta – www.kmbs.konicaminolta.us), a leading provider of advanced imaging and networking technologies, today announced it has agreed to be the official technology supplier for the 2008 Bob Hope Chrysler Classic, held annually in Palm Springs, Calif. The 2008 Bob Hope Chrysler Classic, a premier Celebrity Pro-Am event will be played this week (January 16-20) over four different desert courses, and will feature 128 top PGA TOUR professionals and 384 amateur contestants, including a stellar list of 30 celebrities. The 2008 Bob Hope Chrysler Classic rotation of golf courses will include: SilverRock Resort, La Quinta Country Club, Arnold Palmer Private Course at PGA West and Classic Club.
Konica Minolta office technology will be used in the tournament scoring trailers and media center. As part of this year’s event experience, Konica Minolta will exhibit a product showcase adjacent to the 18th hole of the Classic Club; and will feature a participation center where attendees will be able to drive golf balls and receive a digital photo of their swing, produced on Konica Minolta office imaging equipment.
“Our sports marketing initiatives have proven to be very effective in building brand awareness, and we’re always seeking new opportunities to promote Konica Minolta and our award-winning product lines,” says Kevin Kern, vice president of marketing and product planning, Konica Minolta Business Solutions U.S.A., Inc. “Plus, it provides Konica Minolta with a strong brand building opportunity on the PGA Tour, which our marketing research shows is an excellent means to reach a strong segment of our target audience.
“Our goal in partnering with Konica Minolta was to offer our attendees the best experience possible. By using Konica Minolta equipment and offering a variety of functions outside of the tournament itself, Konica Minolta will be offering our attendees something new to look forward to,” said Michael Milthorpe, Tournament Director, Bob Hope Chrysler Classic. “They’ve brought an exciting new partnership to the association, while respecting the history and tradition of the event.”
Visit www.KMBSsports.com to enter for your chance to win The Konica Minolta Ultimate Sports Experience.
About Konica Minolta Business Solutions U.S.A.
Konica Minolta Business Solutions U.S.A. Inc. (www.kmbs.konicaminolta.us), a leader in advanced imaging and networking technologies for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub(TM) multifunctional products (MFPs); bizhub PRO(TM) production printing systems; magicolor(R) desktop color laser printers and all-in-ones; and pagepro(TM) monochrome desktop laser printers and all-in-ones. Konica Minolta also offers advanced software solutions, wide-format printers, microform digital imaging systems, and scanning systems for specialized applications.
Headquartered in Ramsey, NJ, Konica Minolta delivers expert professional services and client support through an extensive network of direct sales offices, authorized dealers, resellers and distribution partners in the United States, Canada, Mexico, Central America and South America.
Konica Minolta Contact
James Norberto
Konica Minolta Business Solutions U.S.A., Inc.
+1 201.825.4000
[email protected]
Bob Hope Chrysler Classic Contact
Michael Milthorpe
Bob Hope Chrysler Classic
+1 760.346.8184
[email protected]
###
Konica Minolta is a trademark of Konica Minolta Holdings, Inc. All other trademarks mentioned in this document are the property of their respective owners. * NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 48 CONTIGUOUS U.S. (D.C.), 21 YEARS AND OLDER. VOID IN AK, HI AND WHERE PROHIBITED. Sweepstakes ends: 12/12/08. For Official Rules, prize descriptions and odds disclosure, visit http://www.kmbssports.com. Sponsor: Konica Minolta Business Solutions U.S.A, Inc., 100 Williams Drive, Ramsey, NJ 07446.
