Knoa Software, In Cooperation with SAP, to Sponsor U.S. Embassy Event in London


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Executives from Knoa and SAP to discuss how User Experience Management (UEM) solutions enable customers to reach “best-in-class” customer performance at March 21 seminar and reception

NEW YORK and LONDON, March 19, 2013 – Knoa® Software, the leading provider of user experience and performance management software, today announced that it will co-sponsor with SAP AG (NYSE: SAP) “Revolutionizing Human Experience with Enterprise Technology,” an event held at Tobacco Dock by the U.S. Embassy in London on March 21. The executive briefing seminar and reception will examine the benefits of implementing User Experience Management (UEM) software solutions and provide insight on what to expect from this growing market in 2013.

Knoa is a leader in the developing segment of UEM, which provides strong operational improvements and delivers substantial return on investment for customers. The company’s award-winning Knoa Experience and Performance Manager (EPM) goes beyond the performance of networks, hardware and infrastructure – providing a clear view of how users actually interact with the system – screen by screen. It lets IT proactively assess each user’s performance, understand how each user navigates the application, and provides an early indication of user inconsistencies before they reach the support desk or worse, the customer. The solution is resold by SAP as the SAP® User Experience Management (SAP UEM) application by Knoa.

“We’re excited to host this event with SAP to highlight the growing customer demand for UEM solutions worldwide,” said Thad Eidman, Chief Executive Officer, Knoa Software. “Knoa’s solutions provide strong operational improvements, offer substantial ROI and deliver an unmatched view into the performance of critical business process. Europe remains one of our highest growth markets and we’re delighted to participate in this event with the SAP team.”

Keynote Sessions
The event will feature keynote presentations from Guy Armstrong, Director of Services, SAP UK and Knoa Software’s Thad Eidman. Armstrong will discuss how technologies such as SAP UEM by Knoa enable customers to reach best-in-class customer performance and further achieve the full value of their investments in SAP solutions. This value realization for customers is essential and core to SAP’s goals in the United Kingdom. Eidman will discuss Knoa’s commitment to customer success and satisfaction, as well as the company’s objectives in EMEA for 2013.

In addition, the event will feature the following presentations:

• There’s an Elephant in the Room! (Business Challenges) — Ian Ainstey, Managing Director EMEA, Knoa Software, will discuss the four solution sets SAP UEM offers and the operational benefits they provide to existing customers.

• The Revolution Driving Business Value (Value Engineering) – Clément Celier, Vice President, SAP Global Value Engineering, will examine value engineering’s role in helping customers reach best-in-class objectives through the use of the powerful analytics features in SAP UEM.

• How 20% of Fortune 50 Companies Revolutionized Human Experience with their Use of SAP Solutions (Case Studies) – Michael Zuckerman, Chief Marketing Officer, Knoa Software, will highlight specific customer challenges and the benefits they received from their implementations of SAP solutions.

For more details about the U.S. Embassy in London event on March 21, please contact Robb McDowell at [email protected].

About Knoa Software
Knoa® Software delivers on-premise and cloud-based solutions that monitor, measure and manage how end-users are utilizing enterprise applications to optimize end-user experience, enhance user performance, and deliver return on investment. Uniquely, Knoa Automation provides complete and deep insight into all activities, by user, for each application monitored. Twenty percent of the Fortune 50 and hundreds of Global 5000 companies have already licensed Knoa software to power their user experience and optimize their performance. For more information, visit You can also follow us on Twitter: @knoasoftware.

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All other product and service names mentioned are the trademarks of their respective companies.

Editorial Contact:
Katelyn D’Eramo
PAN Communications
[email protected]

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