Coxsackie, NY – May 5, 2008 – KinetiCast, Inc. (www.kineticast.com), innovator of on-demand, multimedia presentation tools for sales and marketing professionals, is introducing today additional analytics features to KinetiCast, its online multimedia presentation and tracking tool. With plans starting at $10 a month, a user can create, deliver and track multimedia presentations, and with these new analytical features, sales and marketing professionals now have a more robust set of tools to completely identify, understand and qualify interested prospects.
KinetiCast builds on the benefits of website analytics and takes it a step further by linking viewing behavior back to individuals. Website analytic tools give insight into where your visitors originate and how they interact with your site, but they do not distinguish or identify the viewing behavior and preferences of individual visitors.
KinetiCast’s proactive approach enables users to quickly and easily create multimedia presentations that are like hyper-customized mini-websites, send them out via email, and then link viewing behavior to specific recipients. Not only does this allow users to see who viewed their presentations, but they will also be able to see additional viewer statistics such as: how much time was spent in the presentation, how much time was spent on each slide, what links the viewer clicked on within the presentation, and how much time was spent viewing each video.
Consequently, the sales person is empowered with the knowledge of not only knowing who’s interested or not, but also what they’re interested in. This unprecedented combination of capabilities empowers sales and marketing professionals to be significantly more effective.
“KinetiCast has made us more efficient when interacting with customers, and the new analytics tool will definitely make the sales cycle even more successful,” said Monica Manley, Principal, Sales Manager, Enview Designs. “The detailed information about our clients’ viewing behaviors will help us to better understand their interests and what is important to them, making our follow up much more effective.”
KinetiCast, which was launched in March 2008, enables users to easily create, deliver and track online multimedia presentations in minutes to drive more revenue, increase wins, and shorten sales cycles through more engaging communications with prospects, partners, and customers. With no programming, downloads, or designers required, KinetiCast is simple to use, allowing sales and marketing professionals to create an extensive multimedia presentation that goes beyond flat brochures and PowerPoint presentations, more effectively showcasing the user’s products and services. Presentations can be delivered and viewed by anyone, anywhere, any time with a web browser.
“We are excited to take our tracking feature to the next level and empower our customers with more detailed knowledge of their prospects,” said Michael Grosso, president, KinetiCast. “While staying true to our roots of providing an intuitive, easy-to-use tool, we’re now giving sales and marketing professionals additional detailed and relevant market intelligence, and ultimately further means to close more deals.”
About KinetiCast
KinetiCast is a provider of on-demand, media-rich presentation tools for sales and marketing professionals at small to mid-sized businesses. The KinetiCast solution empowers its users with its ease of use to create, deliver and track high impact online presentations, improving the sales cycle. Founded in 2007, KinetiCast is based in New York’s Tech Valley and can also be found online at www.kineticast.com.
###
