Kimpton pays special attention to its fans


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#704 in the Project was submitted via e-mail by the talented and wonderful Eileen Scully:

kimpton hotel slippers

Purple Goldfish Hall of Famer Kimpton Hotels sent Eileen a pair of their signature slippers over the holiday.

Marketing Lagniappe Takeaway: Fan is short for fanatic. As a brand you need to ask yourself how you stoking the fires in the hearts of your best customers. Kimpton knows how to share the love.

Today’s Lagniappe (a little something extra for good measure) – Speaking of slippers, here’s an interesting video from the Smithsonian. It showcases the ruby slippers from the ‘Wizard of Oz’. Lagniappe – a bit of interesting trivia in the video about the original color of the slippers in Frank Baum’s screenplay. Any guesses on the color?

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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