New York, October 16, 2023 – Global marketing consultancy Kepler today announced the launch of Kepler Creative, an integrated, AI-driven creative capability that leverages the same audience and decisioning engine that has powered billions in media investment for such clients as DoorDash, HanesBrands, and easyJet.
The Kepler Intelligence Platform (KIP) – which intakes an average of 200 million data points per minute and enables Kepler team members to surface deeper marketplace insights, activate AI-enhanced audience personas, and manage full funnel campaigns at high speed – now jointly powers Kepler Creative’s suite of creative planning, generation and optimization tools. The result is truly harmonized marketing that delivers breakthrough levels of consumer relevancy and campaign performance.
Leading the effort is Camm Rowland, Kepler’s newly appointed Chief Creative Officer and former Executive Creative Director at Digital Kitchen and Kohler Co. In doing so, Rowland is applying the same levels of creativity and rigor that led his prior teams to win ADDY “Agency of the Year”, Effie, Emmy, Graphis, and Communication Arts awards.
“For the past 20 years, I have been focused on finding new ways to use technology to make creative more impactful and compelling,” said Rowland. “When I saw the level of data, tech, and innovation already built into Kepler’s approach, I knew we’d be able to build an immensely powerful offering. Seeing it come together this quickly is testament to the real-time nature of modern marketing. I’m incredibly optimistic about the new releases we’ll make in the coming months.”
Rowland, who joined Kepler in August 2023, worked jointly with Kepler’s Product and Engineering teams to successfully launch Kepler Creative earlier this month. The service is now live with inaugural clients.
Rick Greenberg, Kepler’s Group CEO, added: “Over the years, clients have repeatedly expressed desire for creative innovation that keeps pace with the level of media optimization our teams are delivering. With Camm’s deep knowledge regarding the creative process, artificial intelligence, and tech-enabled activation, we’re now perfectly positioned to deliver the integrated, adaptive offering modern marketers are asking for.”
Kepler is a global marketing services firm built for a digital world. We help clients harness the immense power of data, technology, and human understanding to transform their marketing, forge more personalized consumer connections, and achieve breakthrough business impact. Services include media planning and optimization, marketing systems design and integration, data-driven creative, and media in-housing. Founded in 2012, the company is a member of kyu, a strategic operating unit of Hakuhodo DY Holdings Inc. Fellow kyu companies include: IDEO, Sid Lee, SYPartners, Godfrey Dadich, and BEworks. More information can be found at www.keplergrp.com.