Kenshoo Enhances Marketing and Sales Alignment With SAVO


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Global Technology Leader Uses SAVO’s Sales Content Pro to Ensure Consistency Between Critical Company Assets and Customer Information

CHICAGO – June 17, 2014 – SAVO Group, the market leader in sales productivity solutions, announced that Kenshoo, the global leader in predictive media optimization technology, is using Sales Content Pro to align its marketing and sales teams with real-time access to relevant, brand-compliant company assets and customer information. Kenshoo also leverages Sales Content Pro’s functionality to customize key presentations using approved messaging, saving a significant amount of time otherwise spent wrangling content or replacing outdated information.

Kenshoo’s mission is to empower marketers with technology that increases brand awareness and generates demand across all media. With online marketing campaigns running across more than 190 countries for nearly half of the Fortune 50 and all top 10 global ad agency networks, Kenshoo needed a solution that would help manage its numerous marketing and sales assets around the world. The company selected Sales Content Pro to ensure greater accessibility to those materials, as well as its ability to readily scale as needed.

Kenshoo is currently using Sales Content Pro across its management, customer service, sales, marketing and product teams. Since its formal deployment in February 2014, Kenshoo has seen a marked improvement in time spent searching for the right materials and greater overall efficiency in the management of marketing and sales assets. Its adoption has proven successful with the customization of nearly 3,000 presentation decks and nearly 22,000 interactions.

Comments on the News:
• “We considered building a custom solution to store and manage our assets in-house, but quickly ruled that out due to scalability challenges and high project costs,” said Aaron Goldman, chief marketing officer at Kenshoo. “SAVO presented us with a solution that offered the advanced search, tagging, filtering, rating and reporting capabilities we needed, and being able to customize our sales presentations and save them to individual libraries really made our decision easy.”
• “When sales reps can’t find the marketing materials they need, it’s very easy for them to revert back to their hard drives or, worse yet, create their own content. In these situations, message accuracy suffers, best practices are lost and marketing investments are flushed away,” said Kurt Andersen, executive vice president of sales enablement and marketing, SAVO. “Sales Content Pro bridges that gap by providing a single pane of glass where the most relevant and recent marketing content is always available. Sales reps get what they need, when they need it, and marketing gains valuable insights into exactly what messaging or assets are – or aren’t – working to drive sales performance.”

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