Jim ‘n Nick’s delivers a little extra that’s extra cheesy


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Today is Super Bowl Sunday and our attention turns to football, commercials + food. It is considered the unhealthiest day of the year. In the name of good eats, Jim ‘n Nicks rises to #700 in the Purple Goldfish Project from a tweet by @curbsidenick:

“@biteandbooze @fairelescourses – @jimnnicksbbq is serious #bbq. and the unlimited cheddar corn bread is amazing. love some good #lagniappe”

jim n nicksIn case you’re hungry, here is the recipe courtesy of a post over at knoxnews.com:

Jim n’ Nicks cheese biscuits

1 1/2 cups flour
1 cup sugar
1 cup shredded cheddar cheese
3/4 cup milk ( 2% works best)
1 eggs, beaten well
4 tablespoons butter, softened
1 1/2 teaspoons baking powder
1/4 teaspoon vanilla

Mix all ingredients together. Pour into greased muffin pan and bake at 400 for 15 – 20 minutes. This recipe makes about 12 muffins.

Marketing Lagniappe Takeaway: Jim ‘n Nick’s take pride in the fact that everything is made from scratch. What better way to drive that signature fact home than by giving away unlimited cheddar biscuits. Mmmm mmm good.

Today’s Lagniappe (a little something extra) – This lagniappe goes out to @jackmonson and @jackcampisi at Engage121 . . . The Blues Brothers sing about a “Rubber Biscuit“:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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