Jigsaw Puts Data in the Cloud, Automates Acquisition of Fresh Sales Prospects


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World’s Largest User-Generated B2B Database Expands with Automated Contributions from Companies

SAN MATEO, CA – April 28, 2009 – Jigsaw, a leading provider of business information and data services, today announced the launch of Data Fusion, the first cloud-based, automated system for acquiring and managing database records. Data Fusion transforms the way companies acquire and manage their records in the same way the subscription-based software-as-a-service model transformed the way companies buy and use software. It addresses the issue that 96% of records in most CRM systems are incorrect or incomplete, and therefore sub-optimal for prospecting and driving sales.

Jigsaw has built the world’s largest user-generated database of complete and updated business contact information by engaging its community of over 800,000 users. All of Jigsaw’s records are updated in real time and are complete with name, title, company, work email, business phone, and address. Data Fusion leverages the Jigsaw database to move CRM record management to the cloud. The result is consistent and automated cleaning and maintenance of a company’s CRM records and a regular influx of net-new sales and marketing contacts.

Data Fusion is available as a monthly subscription service but companies can significantly reduce usage costs by contributing back to the Jigsaw system. It connects with a CRM system and automatically matches and updates records daily, providing a dashboard to monitor activity and changes and the option to accept or reject any specific updates. Customizable, data safeguards keep data secure, and enable administrators to determine which fields in each record they want to synch daily.

“CRM technology is fundamentally broken because on average 96 percent of companies’ database records are incorrect or incomplete and there has been no automated, affordable way to fix it,” said Jim Fowler, Jigsaw’s CEO. “Traditional data acquisition avenues – list rentals, online data services like Hoovers, OneSource, and Zoom, cold-calling – are hard and expensive and they don’t provide automatic updates, maintenance or net-new records. With Data Fusion, we’ve built the first service that can clean and fix these issues automatically, as well as deliver new targeted leads back into your CRM instead of forcing sales and marketing to search and get new leads every day.”

Jigsaw is launching Data Fusion with Salesforce.com, and expects support for additional CRM systems and databases to be added throughout 2009 and 2010. The company has published an API and Developer Toolkit so any CRM or database vendor can integrate Jigsaw for its customers.

Data Fusion Pricing: Jigsaw is also transforming the way in which users can procure these services, offering Data Fusion on a per-seat, per-month, exactly as Salesforce and other SaaS providers do. “Not only do our customers want the benefits of Data Fusion inside their CRM,” says Fowler, “they want to pay for it in the exact same way. Jigsaw is thrilled to be the first major data and data hygiene services provider to enable them to do so.”

For more information, please visit http://enterprise.jigsaw.com/products/jigsaw_data_fusion.html

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