Jacada Announces Details of Second Material Agreement With O2 UK


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ATLANTA and LONDON– July 22, 2008 – Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimization solutions for customer service operations, today provided details of a material contract previously announced on June 11, 2008. Jacada has expanded its relationship with O2 UK by signing a second material contract with the mobile communications services provider.

O2 UK is a leading provider of mobile services to consumers and businesses in the United Kingdom. The first Jacada project, which was announced via a press release on November 17, 2007, is ongoing within the company’s prepaid division. This new agreement is for a project with the retentions group in the post-pay consumer area of the O2 UK business.

O2 UK’s retentions group is a key part of the company’s post-pay consumer business. The group’s 850 advisors focus on serving customers who have announced their intention to discontinue service by finding additional offers or rewards to incent them to stay with O2 UK. The Jacada solution will facilitate and streamline these key customer interactions by automating call processes across several existing applications.

“Our company is very focused on continually improving the service we provide our customers and we are always looking for solutions that will help us streamline our operations and provide our advisors with the tools they need to give the highest possible level of customer care to our customers,” said Cheryl Black, Customer Service Director, O2 UK. “We are experiencing great results with the Jacada solution in our prepaid division and are very impressed with the quality of the solution and the expertise of the Jacada team.”

“For a variety of reasons, telecommunications providers have found themselves struggling with chaotic customer service processes for some time. This has a profoundly negative impact on their ability to increase their share of wallet with their customers through cross-sell and up-sell opportunities,” said Guy Tweedale, senior vice president of European operations for Jacada. “So much potential revenue is lost because customer service agents are forced to spend their valuable time struggling to navigate cumbersome processes and complex technology rather than nurturing the customer. We have really helped O2 UK with this issue in their pre-paid division and are truly thrilled to be expanding our partnership.”

About Jacada

Jacada is a leading global provider of unified service desktop and process optimization solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, intelligent workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England; and Munich, Germany. Jacada can be reached at www.jacada.com.

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words “may,” “could,” “would,” “will,” “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.


Jacada Media Contact:
Cindy Curtin Knezevich
[email protected]

Investor Relations Contact:
Peter Seltzberg
Hayden Communications
[email protected]

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