Jacada Names Steve Herlocher Vice President of Product Management


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Jacada names Steve Herlocher as Vice President of Product Management

• Former Product Management VP of Aspect Software joins senior management team

London – May 2, 2007 – Jacada Ltd. (Nasdaq: JCDA), a leading provider of unified desktop and process optimisation solutions for customer service operations, today announced the appointment of Steve Herlocher as vice president of product management.

Herlocher brings to Jacada more than 16 years of product management, operations and development experience in the contact centre industry. Most recently, Herlocher served as vice president of product management for Aspect Software, one of the world’s largest providers of contact centre performance optimisation solutions. At Aspect, he led the company’s product management efforts and was a core member of the company’s product strategy team, which successfully merged seven independent call centre companies with over 20 product lines in just over two years.

“We are extremely pleased to have Steve join our management team,” said Paul O’Callaghan, president of Jacada. “Steve is an industry expert with an impressive track record of innovation and success. We look forward to the leadership and creativity that Steve will bring to Jacada and we are confident his expertise will drive further innovation.”

“The contact centre market is rapidly embracing the unified service desktop as a means to transform contact centre performance for the enterprise,” said Steve Herlocher, vice president of product management for Jacada. “I am impressed with the high caliber of leadership demonstrated by the Jacada management team and the company’s reputation within the contact centre industry. I am thrilled to join the world class team at Jacada.”

About Jacada:
Jacada is a leading global provider of unified service desktop and process optimisation solutions that simplify and automate customer service processes. By bridging disconnected systems into a single, “intelligent” workspace, Jacada solutions create greater operational efficiency and increase agent and customer satisfaction. Founded in 1990, Jacada has more than 1200 customers and operates globally with offices in Atlanta, Georgia; Herzliya, Israel; London, England and Munich, Germany. Jacada can be reached at www.jacada.com

This news release may contain forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. The words “may,” “could,” “would,” “will,” “believe,” “anticipate,” “estimate,” “expect,” “intend,” “plan,” and similar expressions or variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of the future performance and involve risks and uncertainties, many of which are beyond the Company’s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors including the performance and continued acceptance of our products, general economic conditions and other Risk Factors specifically identified in our reports filed with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.

For more information please visit www.jacada.com or contact:
Louise Sambells
The PressOffice – PR for Jacada
Tel: 0207 350 1100
E-mail: [email protected]

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