Ipanema Technologies Appoints Former Senior Cisco Executive


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To Be Based in Boston Area U.S. Headquarters

WALTHAM, MA — August 13, 2008 — Ipanema Technologies, a leader in application traffic management systems for wide area networks, today announced that former Cisco Vice President and General Manager Reza Mahdavi has been appointed president. He will be heading the worldwide operations and will be based in its U.S. headquarters.

Mahdavi joins Ipanema after 14 years at Cisco, initially as head of global and strategic partners, then president of emerging and developing countries in Europe, Middle East and Africa (EMEA) and, most recently, as vice president of corporate affairs in San Jose, California.

Mahdavi built the foundation of Cisco’s business in emerging and developing counties, established over 30 new offices worldwide, developed strong leadership teams and oversaw the business in 97 countries, delivering exponential revenue stream in multiple billions of dollars. He remains a trusted advisor to CEOs of large enterprises and telecom providers as well as heads of state.

Mahdavi is basing his operations in the U.S. because of the importance Ipanema places on growth here. Ipanema’s WAN optimization system is designed for large companies with complex networks, which makes it ideally suited for U.S. firms.

His appointment follows recent successes for Ipanema, including partnerships with leading service providers such as BT, France Telecom/Orange Business Services, C&W, Tata Communications and Swisscom. These service providers offer turnkey high value-added managed service to large global companies. In fact, about 75% of managed services from telecoms globally are powered by Ipanema.

According to Jean-Yves Leclerc, CEO of Ipanema Technologies, “Reza has an extraordinary wealth of knowledge in cutting edge networking technology combined with a passion for excellence in global business leadership. Given his unique blend of talents and experience, I fundamentally believe that Reza will take Ipanema to the next level of opportunities and growth.”

Mahdavi said, “For 14 years, I worked for one of the best companies in the world and helped bring the most advanced communication technologies to our customers. I expect to use my experience to do the same for Ipanema. We offer a layer of solutions that guarantees service level agreements (SLAs) over existing wide-area networks. With ever more demands on the networks, the ability to provide predictable level of service to end users has become the next frontier in this industry. That is exactly what we at Ipanema guarantee to deliver with our autonomic networking capabilities.”

He added, “European enterprises have taken strong advantage of advanced managed services from telecoms, and Ipanema has played a crucial role in that. We are bringing best practices from Europe to North American service providers and enterprises. The time is right for this, witnessed by the growing demand we see for managed services here. As a result, we anticipate that about half of our revenue within three years will be derived from the North American market.”

About Ipanema Technologies (www.ipanematech.com)
Ipanema develops next-generation solutions for application traffic management and WAN optimization which drastically improve the quality of user experience. Ipanema’s Autonomic Networking System brings intelligence to the network enabling enterprises to dynamically align the network with their business objectives. The Ipanema’s Autonomic Networking System, designed to manage large and very large enterprise Wide Area Networks (WAN) empowers enterprises, telecom operators and network service providers to go Beyond the Network TM. With the Ipanema’s Autonomic Networking System, you can create repeatable and industrialized application-SLA based services that bring the utmost benefits with the lowest Total Cost of Ownership (TCO): intelligent visibility, intelligent optimization and intelligent acceleration. Ipanema is used extensively by many large telecom operators as well as by large multinationals across all market segments, including banking and finance, public sector, energy, pharmaceuticals, automobile, IT and so on.

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