IoT and Mixed Reality: How it is Revolutionising Customer Experiences


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We live in a highly digital world. Technology and technology-driven solutions have entirely transformed how we go about our day. This is especially important for businesses across the broad spectrum of industries, which are now increasingly serving and engaging customers through apps. In fact, given the convenience offered by such tools, customers have become increasingly demanding about the services they receive from companies. Once again, technology has a critical role to play in this aspect. Now, let’s narrow down our focus on iOS apps since they are among the two most widely used platforms globally. It is a given that advanced technologies have a say here as well. Among this crowd of technologies that help companies improve their customers’ experiences, none have proven to be quite as monumental as IoT and mixed reality.

Why? Well, because IoT, which refers to a network of connected devices, allows customers to control their devices from anywhere. It empowers companies to serve their customers better via valuable data, insights, and more. On the other hand, mixed reality, such as augmented reality and virtual reality, enables the delivery of substantially more immersive and engaging experiences — including remotely, from the convenience of their homes, perhaps. Let us now further explore how these technologies have entirely revolutionized customer experiences.

1. Immersive experiences: Augmented reality-driven iOS apps offer brands the ability to deliver experiences. It can catch customers’ attention and engage them on a much more intense level. Such customer experience endeavors are enabled by integrating interactive features with customers’ environments via the iOS mobile application. An enormous number of corporate behemoths such as Volvo, Coca-Cola, and others have already started to put these technologies to work for them and achieved incredibly better business results.

2. Better support: Given that IoT is essentially a network of devices connected to the internet, apps integrated with this technology can be used to keep an eye on instruments, equipment and more. It helps monitor performance and runs predictive analysis for any issues. This preemptive ability to spot the possible problems allows companies to address them before they even happen, which leads to the delivery of superlative customer experiences.

3. Personalization: Considering how spoiled modern-day customers are for choices, one of the most compelling means to win them over is to deliver tailored experiences to their individual preferences and tastes. IoT based iOS apps help companies collect insightful data about customers, their requirements, browsing history, preferences, etc. This information can then be leveraged to glean insights that can drive exceptionally personalized content, offers, services, and experiences. It can also be used to adapt marketing endeavours, which can be adjusted to deliver only relevant campaigns, i.e. about products, services, etc. that customers need or will be interested in.

As you can see, folks, modern era technologies such as IoT, VR, AR, AI, and countless others are indeed potent and stand to considerably augment how companies engage with and serve their customers. This is why experts recommend fortifying iOS mobile applications with IoT, AI, etc.

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.


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