Interesting Infographics: Pinterest


Share on LinkedIn

As I was discussing Pinterest yesterday, I thought it would be a good idea to share three interesting infographics I found that help provide a foundation for anyone who has not yet explored this new trend in detail:

What is Pinterest

Who Uses Pinterest

Why is Pinterest so Addictive?

What is Pinterest?

This is a good overview to introduce you to Pinterest, the new virtual Pinboard, – what it does, who uses it, where it came from and why use it. Not surprisingly, it shows 80% of the users are women. I appreciate that it starts with Pin Etiquette:

  • Be nice
  • Credit your sources
  • Avoid self promotion
  • Report objectionable content
  • Tell us how to make Pinterest better

Once you know the rules of engagement, it is also helpful to learn the terminology such as:

Pin – An image added to Pinterest

Repin – Sharing a Pin with the user’s followers

Board – A set of pins usually organized by themes (Travel, Fashion, etc.)

Pin it button – Grabs an image from a website and adds it to one of your “pinboards”

The infographic ends with a few very simplistic tips on how to drive referral traffic for Retail Brands (note the focus is on B to C for these Pinterest infographics): (1) Create a Pinterest account (2) Set up pinboards by categorical interest and (3) Embed the “Pin it” button on your website next to products on your online catalogue. Click on the preview below to view the full image.

Preview of What is Pinterest Infographic

Click on the image to view the full infographic.

Who Uses Pinterest?

This Infographic whos who are the primary users on Pinterest. Some of the information to note is:

  • 28% of users have an annual household income of $100,000 or higher
  • people spend on average 15 minutes during a Pinterest visit compared with 16 minutes on YouTube and 12 minutes on Facebook
  • Pinterest has an average 1.36 million visitors each day
  • 68% of users are women
  • Referral traffic from Pinterest is more than YouTube, Google Plus and LinkedIn combined
Preview of Who Uses Pinterest Infographic

Click on the image to view the full infographic.

Click on the preview below to view the full infographic.

Why is Pinterest so Addictive?

The mark of any effective social networking or social media sharing site is how popular and addictive is it? The first time I heard about Pinterest I asked “Why do people use it?” The infographic from Flowtown gives us some insight. Some of the reasons are:

  • the design is simple
  • the action buttons remain hidden
  • you no longer have to scour the internet for images; instead you can view your entire collection in one place
  • people are suffering from Facebook and Twitter fatigue and are ready for a change
  • unlike Facebook and Twitter, you do not have to login to Pinterest to pin content
  • it gives you your “nanosecond of fame” because all new pins are shown on the homepage

Click on the image below to view the full infographic.

Preview of Why Pinterest is so Addictive Infographic

Click on the image to view the full infographic.

What are your favorite Pinterest infographics? How are you using Pinterest for your business? Please comment below or show us on your pinboard!

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here