I recently discussed the question “Who is winning between traditional and digital marketing” , so I thought it would be appropriate to highlight some interesting infographics that help us compare the different types of marketing approaches. Which strategy do you find works best for B2B?
Inbound Marketing vs. Outbound Marketing
Inbound Marketing vs. Outbound Marketing
Voltier Digital makes the argument that inbound marketing is winning when compared with outbound marketing mainly due to the following:
- 44% of direct mail is never opened
- 86% of people skip through television commercials
- Inbound generates lead to high customer acquisition rates
- Inbound marketing costs 62% less per lead than traditional marketing.
If you have been following my blog, you know my first comment is we need to base our discussion upon a universal definition of a lead. There are also a variety of other factors that affect the cost of customer acquisition. However, suffice it to say yes, inbound marketing is continuing to gain popularity and we will continue to examine and discuss its effectiveness but I would not write off traditional marketing just yet. Click here or the image below to view the full infographic.
Social vs. Search Marketing
Social Media continues to be the hot topic and with reports of Google releasing more animals (pandas, penguins and more), is search marketing dead? MDG created an infographic that compares social to search and what I like about it is they now only compare each of search and social but also consider what happens when they work together. Note there is no mention of ROI, measurement, customer acquisition and lead generation in the social media category. Perhaps when we review this next year we will be able to compare the two on those bases too. Is that something you would be interested in? Let us know in the comments below.
- What makes the biggest impact on your lead generation goals? For B2B, 57.4% said SEO and 24.8% said social
- Social media was the clear winner when it came to brand awareness. The top objectives for SEO were (1) increase website traffic; (2) increase lead generation; (3) generate brand awareness. The top objectives for social media were (1) generate brand exposure; (2) Increase traffic and subscribers; (3) Improve search rankings
- Social media also reigns when it comes to the level of interactivity in marketing
- What is the power of both? 50% of marketers say social media has impacted their SEM. 29% of marketers have merged parts of search and social strategies
Below is the video infographic. If you still want to view the actual infographic – click here.
Facebook vs. Pinterest
I was going to list an Infographic I was reading on comparing LinkedIn to Facebook in the B2B Marketing landscape but found this one more interesting given Pinterest continue to be buzzworthy:
- Pinterest users spend more than twice as much as Facebook users
- Pinterest appears to drive more sales than Facebook. Pinterest influenced 10% vs. Facebook influenced 7% of transactions
- Even though Pinterest helped businesses gain new users, Pinterest users are not as engaged as Facebook users
- Pinterest appears to hurt your conversion rates. 73% lower conversion (Pinterest) vs. 51% lower conversion (Facebook)
Keep in mind this information was obtained from a B2C environment. I am still looking forward to sharing and learning new ways B2B marketers are using Pinterest as well as Facebook and her social networking sites. Click here or the preview below to view the full infographic.
Based on the comparisons above, which approach and tactic do you think is more effective for B2B lead generation?
