When it comes to incorporating social media into your B2B Demand Generation strategy, the emphasis tends to be, and should be, on content marketing. Blue Grass Interactive created a social media infographic called “The Content Marketing Explosion” and according to them, 90% of B2B marketers engage in content marketing “whether they realize it or not”. The information presented is useful to compare against your own lead generation strategy:
Which are the most popular content marketing tactics?
- Article posting – 79%
- Social Media (excluding blogs) – 74%
- Blogs – 65%
- eNewsletters – 63#
- Case Studies – 58%
- In Person Events – 56%
- Brand Awareness – 69%
- Customer Acquisition – 68%
- Lead Generation – 67%
- Customer Retention/Loyalty – 62%
In my view, the definition of “customer acquisition” and “lead generation” in this context needs to be clarified. I suspect the term “lead generation” should be changed to “inquiries”. However, I agree with their finding that it is not enough to simply post content frequently. Instead, to be successful, you must create and publish exceptional and unique content which, in my view, remains one of the top challenges for B2B marketers. According to the infographic, B2B marketers are investing 26% of their total budgets on content marketing and 62% outsource their content marketing.
Mastering content marketing is key to any lead generation strategy. Click the image below to see the full infographic and to get more ideas on how you can incorporate content marketing into your B2B lead generation strategy:
Created by BlueGlass Interactive
