Interesting Infographics: The Good and the Bad of Social Media Marketing


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Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too.

5 Key Statistics

The Good:

  • More than 80% of consumers look at online reviews weekly before buying
  • Marketing budgets will grow over the next 12 months in social advertising, online video and social engagement
  • 74% of 16-24 year olds say they cannot be parted from their mobile phones
  • 90% of the world’s data was created within the past two years thanks to social media
  • 25% of US TV viewers say they’re more aware of programs because of their social media interactions

The Bad:

  • 50% of brands’ C-suite aren’t convinced of social’s value
  • Social media only accounts for 1.14% of all e-commerce traffic
  • 85% of companies do not connect social activity to business outcomes
  • Email still outperforms social media in terms of conversions 40 to 1 (NOTE: I do not see this as “bad” news)

Outmarket’s 3 Quick Tips

1.  Integrate social with your CRM system to track and record engagement with prospects.

2.  Integrate social with your website, emails, press releases and other marketing platforms to present a cohesive, multi-channel presence.

3. Use social to generate leads by monitoring and responding to potential customers’ buying signals.

The Good and Bad of Social Media Marketing Infographic

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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