Interesting Infographics: The Content Marketing Hierarchy of Needs


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Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.

Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market.  How are you or will you incorporate Maslow’s Hierarch of Needs into your content?  

Physiological- internet connection, laptop, coffee

Safety – steady paycheck, content management system, clean clothes

Love/Belonging – budget, CMO support, editorial staff, drink fridge

Esteem – audience, press, Twitter followers, hugs

Self-Actualization – ROI, sales, Pulitzers, expensive Scotch


Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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