Interesting Infographics: The ABC’s of Landing Pages That Work


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Landing pages are crucial to any online B2B lead generation campaign. Improving the conversion rate of a landing page by even a few percentage points can make a difference in overall sales (assuming you are driving qualified traffic to that page).  In this week’s “Interesting Infographic”, Copyblogger has published the ABC’s (literally!) of landing pages that work. Are you ready for 26 pointers? Read the infographic for the smart rhymes that match each topic.

A – Analytics.  Measurement is crucial – knowing which Key Performance Indicators to watch will show you progress, or lack of.

B – Bounce Rate.

C – Conversion

D- Design

E – Engagement

F – Flow – make your page flow from the headline to the goal

G – Goal

H – Headline

I – Imagery

J – Justification

K – KPIs

L – Layout

M – Mistakes

N – Navigation. This is a controversial topic – do you or do you not include navigation on a landing page?

O – Optimization

P – Performance

Q – Qualifying

R – Resistance

S – SEO (I would add Social Media to “S”)

T – Traffic. I would also add Testing – effective A/B testing will show you where to improve your landing pages.

U – Understanding

V – Visuals

W – Writing

X – XRay

Y – You

Z – Zen

What’s your best converting landing page and why?

The ABCs of Landing Pages That Work [Infographic]

Like this infographic? Get landing page advice that works from Copyblogger.

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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