Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content


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Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. How much more effective is your visual content? Hubspot has created an infographic with suggestions on how to increase engagement with visuals.  Since this post is focused on visual content, I will keep the description to a minimum. The 5 steps recommended by Hubspot are:

1.  Identify an awesome topic

2. Select the best content type

3. Create an attractive and effective design

4. Identify potential content promoters

5. Create a promotional strategy

What role does visual content play in your B2B lead generation strategy?

How to get more engagement with your visual content - Infographic

Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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