Interactive Softworks Further Enhances Customer Engagement Solutions with Metaphor 3.0


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Latest release strengthens Metaphor’s direct, personalized multi-channel
engagement capabilities

Leesburg, Va., March 24, 2010 – Interactive Softworks
, a developer of software solutions
that provide smarter customer interactions, announced today Metaphor 3.0,
the latest version of the company’s software suite that enables users to
design, launch and manage customer acquisition, service and retention
campaigns, social media initiatives and more. Metaphor allows business
process outsourcers, customer service departments, financial services
organizations and government agencies to improve the customer experience by
combining data from across the company to deliver personalized messages
either directly, or through affiliate partners via individualized channels.

Today’s customer expects to do business directly with his or her service
provider any time through the web, Smartphone, or a multitude of other
communications channels. Out of the box, Metaphor
designed to resolve the problem of integrating and synchronizing large
amounts of data -without the need for extensive IT involvement – across
multiple media channels. And, as new media channels continue to emerge,
Metaphor is the only solution that allows the rapid integration of new media
into an organization’s networked business system through cost effective
media adapters.

With the ability to rapidly build and implement timely campaigns across
multiple channels, Metaphor enables businesses to increase revenues, expand
the customer base and decrease operating costs. Metaphor also makes it
possible for companies to acquire more new customers, reduce customer
frustration and improve brand loyalty.

Metaphor 3.0’s subscription-based software licensing model provides the
flexibility to let companies choose on-premise,
Software-as-a-Service/Platform-as-a-Service (Saas/PaaS) or hybrid delivery.
This enables companies to react to market changes quickly and efficiently,
while also lowering their risk and allowing them to manage systems and data
in a way that makes the most sense for their specific requirements.
Additionally, with simple consumption-driven pricing models, Metaphor
customers only pay for exactly what they need and can easily flex their
licensing up or down as business needs change.

Key enhancements of Metaphor 3.0 include:

* Multi-channel Engagement – Ability to rapidly design and execute
customer engagement initiatives, including sophisticated customer portals,
that encompass the web, IVR/VXML, SMS, email, instant messaging and social
media from directly within a business process workflow;
* Quick Start – Easy-to-use templates that enable organizations to get
initiatives up and running quickly;
* Social Project Collaboration – Role-based project community for
designing and launching initiatives, including familiar social tools such as
blogging, tagging and issue tracking;
* Immediate Visibility – Real-time system and process usage analytics
data across all media channels;
* Rapid Deployment – One-click automated publication that enables
changes to be made to processes in real time, resulting in zero downtime;
* Reusable Frameworks – Frameworks for common tasks help speed
implementation and reuse.

“In today’s world of 24/7 customer service, people want to communicate with
businesses on their own terms,” said Brenton Farmer, CEO and co-founder of
Interactive Softworks. “We’re constantly looking to the future of how
businesses need to engage with people, and Metaphor 3.0 gives our customers
even more capabilities to provide a consistent, personalized customer
experience in the most flexible and cost-effective way possible.”

About Interactive Softworks
Interactive Softworks improves the way organizations engage customers by
synchronizing critical real-time data with back-end processes and driving
individualized customer interactions across multiple communication channels
(voice, Web, IVR, chat and social media). Interactive’s solutions represent
the next step in Business Process Management (BPM) and Customer Relationship
Management (CRM) systems, enabling smarter and more consistent customer
experiences that leverage partner and market-driven opportunities. Today,
Interactive Softworks optimizes business performance and delivers successful
customer acquisition, loyalty and retention campaigns for innovative Fortune
500 companies. For more information, visit

s/PRESS%20RELEASES/Press%20Releases%202010/> or
call 703-669-2800.

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