InsideView Announces Integration With LinkedIn


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SAN BRUNO, CALIF. – May 1, 2007 – InsideView, the on-demand sales intelligence service provider, today announced integration of its Opportunity Intelligence technology with LinkedIn, the world’s largest and most effective business network. InsideView users benefit from expanded personal contact coverage to help them connect with decision makers at target organizations.

“We continually seek ways to add value to our sales intelligence offering,” said Umberto Milletti, InsideView CEO. “The integration of our on-demand service with LinkedIn addresses a critical need of sales reps – to successfully find and engage decision makers. InsideView Opportunity Intelligence users now can more easily penetrate existing market verticals and open new verticals by leveraging their trusted connections. This in turn significantly accelerates revenue opportunities.”

InsideView is a comprehensive on-demand sales intelligence service that offers an automated approach to customer research and lead list generation to deliver qualified leads in less time. In addition to thousands of account and contact profiles, InsideView includes selling trigger analysis and relationship mining technology that enables sales representatives to sell strategically.

InsideView now provides a direct link to LinkedIn from within the Opportunity Intelligence on-demand application. LinkedIn complements existing technology within Opportunity Intelligence that establishes corporate level connections to board of directors, reference customers and a user’s previous employers. The integration of the two technologies allows users quick and easy access to their extended private and professional network to accelerate engagement timelines and focus selling efforts on target accounts that are in the ‘sweet spot.’

“InsideView brings the richness of LinkedIn connections to the professionals who need it the most – B2B sales and marketing teams,” said Kay Luo, director of corporate communications for LinkedIn. “Sales professionals find tremendous value using LinkedIn connections as part of their daily engagement process so we are happy to see InsideView providing this as a seamless feature within their service.”

About LinkedIn
LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful business network. Currently, more than ten million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn has more than four million members in North America, more than three million in Europe, and a million-plus in Asia. LinkedIn is backed by world-class investors, including Sequoia Capital, Greylock, Bessemer Venture Partners, and the European Founders Fund.

About InsideView
InsideView is the pioneer and leading provider of Opportunity Intelligence, a new class of sales performance technology. Opportunity Intelligence automatically discovers rich selling opportunities, notifies salespeople in real time, and delivers critical information on companies and connections needed to engage customers and close sales. InsideView dramatically reduces cold calling and research, revolutionizes prospecting, drives higher sales, and builds high-performance pipelines. Founded in 2005, InsideView is headquartered in San Bruno, California with operations in Cincinnati, Ohio and Hyderabad, India. For more information, visit

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