Inside The Busy Mind Of A Marketer


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What goes on inside the head of today’s marketer? In a word, lots.

With brand awareness, nurturing of leads, managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

Our friends at Quarry recently cooked up this Mind Map visualization to help sort out all the various demands crying for marketers’ attention, and how marketing automation help get a grasp on them all. Click on the image to download the image now.

Quarry’s map conveniently breaks up marketers’ duties into four helpful categories:

  • Managing Contacts, from understanding buyer behavior to keeping data clean;
  • Managing Campaigns, from running events and email campaigns to nurturing leads;
  • Measuring Impact, from accessing robust campaign analytics to delivering dashboards and reports;
  • Managing Leads, from tracking a lead’s source to developing lead scoring.

Phew! That’s a lot to remember. Thankfully, Quarry shows in this visual how marketing automation can help in a number of ways.

Republished with author's permission from original post.

Jesse Noyes
Jesse came to Eloqua from the newsroom trenches. As Managing Editor, it's his job to find the hot topics and compelling stories throughout the marketing world. He started his career at the Boston Herald and the Boston Business Journal before moving west of his native New England. When he's not sifting through data or conducting interviews, you can find him cycling around sunny Austin, TX.


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