Infusion CRM Chosen as Top Small Business Marketing Software
Phoenix, Ariz.—(May 17, 2007)—Infusion Software (www.infusionsoft.com), a leading provider of on-demand “active” Customer Relationship Management (CRM) and marketing automation software for growing small businesses, today announced that Technology Marketing Corporation (TMC)’s Customer Interaction Solutions® magazine (www.cismag.com) has named Infusion CRM a recipient of the 2007 CRM Excellence Award for “Top Small Business Marketing Software”. Customer Interaction Solutions has been the premier publication in the CRM, call center and teleservices industries since 1982.
“The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients,” said Nadji Tehrani, Founder and Chairman of TMC, publishers of Customer Interaction Solutions. “Infusion Software has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients’ businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset…their customers.”
The CRM Excellence award was judged heavily on customer results. One customer in particular Piranha Marketing, a marketing strategies firm, was rapidly growing but struggling to meet the needs of its expanding customer base. In 2004, they turned to Infusion CRM to help manage their sales process, customers and contacts more efficiently. With Infusion CRM, Piranha Marketing reduced their time spent managing customers, shortened the sales cycle by 50% and increased revenue by more than 50%.
“We’re honored to receive an award that places such emphasis on the successes our customers have achieved by using our sales and marketing automation software Infusion CRM,” said Clate Mask, president of Infusion Software. “Infusion is dedicated to providing small business with the industry’s most advanced marketing, sales and customer management solution available, and we are pleased to be continually recognized as an industry leader.”
The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine. For more information about TMC, visit www.tmcnet.com
About Infusion Software
Infusion Software is a privately-held, emerging growth software company headquartered in Arizona. Infusion Software liberates and empowers small businesses that are tired of managing their sales, marketing and customer service with a hodge-podge of incompatible software programs and manual grunt labor. The company’s flagship product, Infusion CRM, is a web-based software program that centralizes, organizes and automates lead generation, lead conversion and client fulfillment for a small business. Unlike any other CRM software available on the market today, Infusion CRM is a comprehensive, active CRM built specifically for marketers, entrepreneurs and successful small businesses that recognize marketing and automation are necessary to growing quickly and profitably. For more information on Infusion Software visit www.infusionsoft.com and www.infusioncrm.com.
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