[INFOGRAPHIC] What is Bad Customer Service Costing Your Business?


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The Cost of Bad Customer ServiceOn HelpScout.net, we dis­cov­ered a ter­rific info­graphic that show­cases the many ways bad cus­tomer ser­vice could cost busi­ness hun­dreds of thou­sands of dol­lars. More impor­tant than dol­lars is the actual cus­tomer: does a com­pany really want to risk los­ing even one cus­tomer due to bad ser­vice? As you will see from this info­graphic, los­ing one cus­tomer leads to much more dam­age than can be imag­ined. One cus­tomer will tell friends… they will post on social media sites… and they will go to another com­pany and even pay more than before just for good cus­tomer service.

A few great points from the infographic:

  • Loyal cus­tomers are worth up to 10 times as much as their first purchase.
  • 78% of online cus­tomers rec­om­mend a brand to friends and other con­tacts after a great cus­tomer experience.
  • 40% of cus­tomers say improved inter­ac­tion with ser­vice employ­ees is their key dri­ver for spend­ing more with the company.

Work­ing on—and improving—great cus­tomer ser­vice involves train­ing, prac­tice and rein­force­ment. Great cus­tomer ser­vice agents have man­agers who moti­vate them with encour­age­ment and rewards. One final take­away from the info­graphic is a won­der­ful quote that encom­passes cus­tomer ser­vice vitality:

A cus­tomer is the most impor­tant vis­i­tor on our premises. He is not depen­dent on us—we are depen­dent on him.” –Unknown

View the info­graphic here… And check out the col­lec­tion of Cus­tomer Ser­vice Info­graph­ics on the Impact Pin­ter­est Board here

Republished with author's permission from original post.

Jodi Beuder
We help organizations create a positive connection between customers and brands. We promote synergy through integration as it builds on the decades of collective history of renowned expertise. MHI Global is your comprehensive source for customer-management excellence solutions to compete in today's ever-changing, customer-centric environment.


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