INFOGRAPHIC: Connecting with Mobile Customers


Share on LinkedIn

Mobile isn’t just another customer service channel; for the majority of consumers, the use of mobile devices is a part of everyday life. According to Morgan Stanley, 91% of smartphone users continuously keep their mobile phone within arm’s reach.

Because of its pervasive use and convenience, customer service on mobile devices including smartphones and tablets has quickly come of age. Customers expect both personalized and self-service options when seeking real-time support, communication or information from businesses and organizations, and doing this via a smaller screen, or across social media on smartphones and tables, is proving to be a new challenge that organizations large and small must quickly adapt to. The infographic below offers a brief profile of the mobile consumer and the increasing use of the convenient small screen at hand to search, make purchases, do research and seek service and support:

More Customer Care Content You May Be Interested In:

Republished with author's permission from original post.

Tricia Morris
Tricia Morris is a product marketing director at 8x8 with more than 20 years of experience at technology companies including Microsoft and MicroStrategy. Her focus is on customer experience, customer service, employee experience and digital transformation. Tricia has been recognized as an ICMI Top 50 Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow, and among the 20 Customer Service Influencers You Must Follow.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here