In 2014, Knowledge Management is an oxymoron!


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Knowledge can’t be managed. Knowledge is everywhere, buried in the confines of the organization, within stovepipes of systems and silos, but also woven in the minds of people. In fact, it is people not systems who possess knowledge and decide on its relevance according to the context of what they are working on.

But Knowledge is also paradoxically one of the most important assets of any organization, and an asset that will yield returns only when re-used, when the sum of each employee and customer can tap into what people know and the information that the company knows, every time.

The idea that knowledge can be managed as a predictable and transferable commodity has narrowed the scope of thinking around how to best re-use knowledge across organizations. Hence the concept of Knowledge has been confused and reduced to information and documents. In fact, anecdotally still states “Content, document and Knowledge Management” as part of its own logo, another simple sign of how the business world understands the topic.

Knowledge is a human ability to exercise judgment facing [business] situations. When engineers design products, when people sell to customer needs, when customer service responds to customer issues, when analysts reach a conclusion, they exercise judgment. That ability resides with every individual, and while executing a [business] task must be complemented with additional information and know-how gained through probing and reaching the people and the content needed.

The idea that all the knowledge required to conduct business efficiently can be classified and curated within knowledge bases, ECM, SharePoint, CRM, or other central systems of record is fundamentally flawed. This is especially true in a world where systems and information sources proliferate. The consumer world knows better and has empowered everyone to reach the Long Tail of everything in the world. Average people using Search technology can tap into content and knowledge that they did not even know existed, because just yesterday they were unaware of today’s questions, and because search technology has unlocked the world’s knowledge way beyond Britannica encyclopedia and the yellow book. The same concept will radically transform business and yield much greater returns from the huge untapped collective knowledge asset: Suddenly every employee and every customer will know what the organization knows.

Knowledge can’t be managed. Smart organizations will make Knowledge ubiquitous and relevant; accessible everywhere and in a contextually relevant fashion by every employee and every customer. Knowledge Management is an oxymoron, just like shrimps are never jumbo and a depression is never great!

Republished with author's permission from original post.

Louis Tetu
Louis Tetu is Chairman and Chief Executive Officer of Coveo. Prior to Coveo, Mr. Tetu co-founded Taleo Corporation, where he was Chief Executive Officer and Chairman of the Board of Directors. In 2004, Taleo was recognized as the 11th fastest growing technology company in the United States.


  1. There are many of us in the so called KM fields that strongly agree with the naming convetnion of KM being an oxymorn.
    Though for different is based on the dictionary(american standards for our daily standards of effective communications as the start point), know is a result of the brain doing what is does..(cognative processes) to consruct the end stat of know based soley on one of 2 or both variables1. proven by the person in the head to be fact or true….ONLY then can the human brain…(based on our languge or standards…english in this case…can the fact or proof of be stated as “I know or I’ve know….all else is not know its one of many but not know….e.g.awareness, understanding, Ive heard of that….Ive seen that..and I also believe the an organization is made up of humans…so the humans posess the knowledge NOT the organization…as it is truely only a place holder….title of…as in my house is only a house….though metiforically it can be lable as a home….based on human vaiables….and one more insight….why are we all so hung up on past know…
    when we learn from what we dont know yet…..Hmmmm.
    Good write up….
    Scott C

  2. Your post reminds me of my experience as a session presenter at what was promoted as the first ever major KM conference, hosted by Delphi in San Diego in the 1990s. What I remember most about this 3-day event is that my presentation was the only one that had anything to do with people. Every other presentation was about IT systems. My point . . . IT vendors have “owned” this subject from its inception, and at least in part I think this explains why the current thinking about “knowledge” is so distorted (i.e., mechanistic).


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