Let’s face it, the term “CRM” has been bludgeoned into near-meaninglessness. That’s not to say the world’s about to stop using it, but I believe it would help all of us to exchange views on what we believe it should mean. At the very least it will help us avoid disagreements around semantics rather than substance.
MarketPlace
Featured Listings
The 90 Days Roadmap to CCXP offers key benefits for Customer Experience professionals
In need of continuous professional development and certification? The 90 Days Roadmap to CCXP blended-learning program encourages ongoing growth in CX, keeping you updated on the latest trends and best practices in Customer Experience. Get full preparation for professional certification as a CCXP or CXS. Join before the kickoff session begins!
The Petrova Experience CX Strategy Conference, 10/1, in NYC
Celebrate CXDay with New York Times, Aibnb, JetBlue, Pfizer, more.
Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies
CustomerThink founder and author Bob Thompson reveals the five organizational habits of successful customer-centric businesses.
© 1998-2024 CustomerThink
The challenge, Dick, is that “CRM” is so big, it can include nearly every aspect of a business. More specific terms, such as Customer Communication Management, Customer Data Quality, etc. probably define a more actionable scope.