If Ya’ Gotta’ Eat Three Frogs, Eat The Big One First


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I’ll never forget that coffee mug. It was the second year of my sales career, and I had finally submitted a proposal that got me invited to “present and defend” in front the powers that be in the executive conference room of one of my key customers. It sat in the middle of the table. Papa frog, mama frog and baby frog, smiling happily under that goofy slogan.

It was so grossly out of place amidst all the high powered execs, oil paintings, mahogany, lush carpet, silver coffee service, etc. Being as intimidated as I was, I didn’t mention or ask about it.

While I don’t remember if I ever got that particular order, I did do a lot of business with that account over the next few years. And it finally did hit me that rather than goofy and out of place, the mug was placed and positioned brilliantly.

Which frog are you eating right now?

Republished with author's permission from original post.

Todd Youngblood
Todd Youngblood is passionate about sales productivity. His 3+ year career in Executive Management, Sales, Marketing and Consulting has focused on selling more, better, cheaper and faster. He established The YPS Group, Inc. in 1999 based on his years of experience in Sales Process Engineering – that is, combining creativity and discipline in the design, implementation and use of work processes for highly effective sales teams.


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