“I Made A Mistake”


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I had a great conversation with a remarkable executive the other day. We were talking about the sales strategies he had established for his organization. At one point, he made the comment, “I made a mistake.”

At the time, it seemed like the best decision, but things hadn’t worked as he had anticipated. In our conversation, there were no excuses, no rationalization, just the simple statement, “I made a mistake.” We discussed why things hadn’t worked out the way he had hoped, what he had learned from it, and explored options for moving forward.

It was a remarkable, unfortunately rare conversation. There were no excuses, no blame, no attributions; just the fact. It was simple and provided great clarity in moving forward.

Too often, the single thing that limits us is the ability to admit that we have made a mistake. We search for excuses, rationalizations. We try to shift blame, pointing fingers to the economy, competition, or those “customers just don’t get it.” Or we spend lots of time and resource in trying to hide it, to mask it, or “sweep it under the carpet. We waste incredible amounts of time, resources, energy, and opportunities trying to avoid admitting that we may have made a mistake.

There’s lots written about making mistakes and failing. There is no end to quotes from people like Thomas Edison, any number of writers, entrepreneurs, and “gurus” on making mistakes and learning from them. There’s all sorts of “wisdom” about “if you aren’t making mistakes, you aren’t _____________________” (fill in the blank with whatever trite phase you choose.).

In spite of this, we never want to admit that we made a mistake. Perhaps we feel that it demonstrates weakness, perhaps it exposes us, perhaps we feel threatened in some way. Sometimes we’re worried, “what will my manager think?” or “what will my peers think?” Sometimes we are too hard on ourselves, we don’t have the ability to forgive ourselves and move on. Sometimes we just don’t recognize we have made a mistake–we are clueless (but that’s a different post.)

The ability to admit, “I made a mistake.” To recognize this and move on has tremendous power. It sets a great example for everyone in the organization–encouraging them to take risk and move forward. Admitting you have made a mistake is freeing, it enables you to clear your mind and move forward.

When is the last time you admitted, “I made a mistake.”

For a free eBook on Coaching For High Performance, email me with your full name and email address, I’ll be glad to send you a copy. Just send the request to: [email protected], ask for the Coaching For Performance eBook

Republished with author's permission from original post.

Dave Brock
Dave has spent his career developing high performance organizations. He worked in sales, marketing, and executive management capacities with IBM, Tektronix and Keithley Instruments. His consulting clients include companies in the semiconductor, aerospace, electronics, consumer products, computer, telecommunications, retailing, internet, software, professional and financial services industries.


  1. Hi Dave,

    Your piece resonates strongly with me as a customer loyalty professional. How often do we really hear businesses admit that they have made a mistake towards a customer and truly embrace that mistake? The arrogance of many businesses that go to great lengths to avoid admitting mistakes they've made with customers never ceases to astound me. Why is it so important to always be right and to avoid apologizing at all cost? Life would be so much easier (and profitable) for business and customers alike. Let's all move on already… If anything honesty and the ability to admit to mistakes just helps humanize the business and forge even stronger emotional relationships with customers – the stuff true and lasting customer loyalty is made of. Thanks for the inspiring input!



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