Hubspot’s Unsubscribe Video Humor Hits the Right Spot


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Unsubscribe Video From Hubspot

I’ve written about Hubspot before. The company has a great sense of humor and it shows in its content, videos, and social media marketing. All business happens between people. And small businesses have to have a sense of humor to make it these days. It’s tough out there with big data, clutter, and all the in-your-face social media. It’s enough to make us want anti-social media!

This is why Hubspot is a company after my own heart with its use of humor. Today, I saw the best unsubscribe message ever: Hubspot Unsubscribe.

Likening an ‘unsubscribe’ to an awkward break-up, this video is smart, funny, and incredibly effective. And, like all humor, it contains a kernal of truth about how break-ups make us feel. Granted, we’re not breaking up with lots of people at the same time.

This is a great way to reinforce the human connection and leave a great feeling even when customers want to unsubscribe. Way to go, Hubspot. You had me at “unsubscribe.” Your approach is one model I can wholeheartedly subscribe to.

Republished with author's permission from original post.

Kathy Klotz-Guest
For 20 years, Kathy has created successful products, marketing stories, and messaging for companies such as SGI, Gartner, Excite, Autodesk, and MediaMetrix. Kathy turns marketing "messages" into powerful human stories that get results. Her improvisation background helps marketing teams achieve better business outcomes. She is a founding fellow for the Society for New Communications Research, where she recently completed research on video storytelling. Kathy has an MLA from Stanford University, an MBA from UC Berkeley, and an MA in multimedia apps design.


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