How to Use Customer Service to Win the Customer


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When it comes to good customer service, it seems like now more than ever, every business across every single industry is re-focusing on it, and prioritizing customer service ahead of all other issues.

That makes sense, of course, as businesses are under the gun now more than ever when it comes to dealing with and interacting with customers.

But with an increased focus on customer service generally across almost any industry, how can you be sure to get the most out of your customer service issues, and build your reputation as a company and brand that cares about winning the customer over with amazing service and support? Here are just a few ways to win the customer – every single time – and be sure that your business is a leader when it comes to customer service across the board.

Use Social Media To Win The Customer Over

When it comes to winning the customer, social media can be your biggest asset. Social media accounts allow customers to complain or praise about companies who have served them recently, but it’s all a two-way street. That is, you can also reach out back to the customer to find out how you can best help and serve them, and what you can do to improve their experience top to bottom when it comes to winning them over and proving your mettle to them.

Social media allows you to create an amazing customer service profile that can help build your business reputation, win over customers and potential clients, and expand your services top to bottom as you make a name for yourself in any industry or niche.

Make Yourself One-For-One With Each Customer

When it comes to truly winning over every single customer, issues start and end with seeing each customer as a person and a human, first and foremost, and as a customer with profit on the mind second (if at all). The best way to win the customer is to see them and their issue in front of you as the only issue that matters to you and your business; doing so provides the opportunity to better deal with them and their needs each and every day, regardless of what may come up.

Plus, when you see each customer as your only issue and problem, it makes it more likely that you will see each customer as the only customer you need to focus on and work with, increasing the chances you have of adequately and positively assisting and improving their issue or condition. This, in turn, makes your business the go-to company in your niche when it comes to dealing with and providing service for a wide variety of customers.

Prioritize what you do for your customers

Remember, winning the customer means focusing specially on each customer, one at a time, to ensure that you and they get the most out of your relationship and transaction, and that you can build relationships to develop a long-lasting customer and loyal client base to keep returning to you for years to come!

WinTheCustomer. is a premier customer service management blog. Flavio is a featured Customer Service blogger. Successful organizations embrace, live by, and innovate in awesome customer service, amazing customer experience, unique customer interaction and customer delight.

Republished with author's permission from original post.

Flavio Martins
Flavio Martins is the VP of Operations and Customer Support at DigiCert, Inc., a leading provider of enterprise authentication services and high-assurance SSL certificates trusted by thousands of government, education, and Fortune 500 organizations. Flavio is an award-winning customer service blogger, customer service fanatic, and on a mission to show that organizations can use customer experience as a competitive advantage win customer loyalty. Blog: Win the Customer!


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