How to reach B2B Executives? Get mobile!


Share on LinkedIn

New studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases.

By the growing use and demand of mobile apps companies also become more dependent of them. Popular services like Facebook, LinkedIn, Twitter, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience.

A new way of search has emerged where B2B executives to look out to find future business partners the more efficient way. Mobile devices have spread around the world and statistics show that about 260 million devices are in use actually and this number will grow by 2014 to more than one billion.

The peace of mobile use among B2B executives is much higher compared to consumers, as they are always looking for ways to do their purchasing process easier and cost efficient.

When B2B executives are on their mobile device they do not go to the web browser to research for products and services your business also as to offer!

According to research data from Oracle and Endeca, from November 2011 one-quarter of B2B ecommerce professionals worldwide agreed that mobile is one of the most influential to get in touch with their customers.

By taking into account the complete penetration of mobile devices among B2B marketers, it is logic they use these devices for their purchase decision making process. They use these mobile devices during their purchasing process to save time.

The trend shows that search engine search traffic will decrease and companies who are active on mobile devices, social media and location based services will get an increase of traffic as B2B executives use them preferable.

Here is a great opportunity for businesses to get in touch with these B2B executives to establish a relationship which can help to make business together. Companies should establishing a mobile web presence and optimizing their communication to reach those B2B executives.

Infographic: Mobile Marketing

mobile marketing infographic l How to reach B2B Executives? Get mobile!

If you are not active in mobile marketing than you miss a large opportunity to make B2B executives aware of your company. Take action before your competitor does.

What can you do to get in touch with B2B executives the mobile way?

1st Register with all important location based services like Yelp, Foursquare, Neer, Loopt and SCVNGR. Engage here with your audience, build and customize these digital outposts.

2nd Be active in social media sites like Facebook, Linked, Twitter and others important to your audience.

3rd Jump start your mobile marketing the smart way. Collect the mobile phone numbers from your customers. Establish a database where you store all important information about them to later have the ability to custom tailor personalized messages to reach them the right and human way. Look out for a two SMS marketing software which enables you to do and to control your messages.

4th Optimize your website be reachable in mobile devices and give those interested B2B executives the opportunity to get with in touch quick.

Republished with author's permission from original post.

Dragan Mestrovic
I am in sales and marketing since 1992 and in internet marketing since 1997. As certified inbound marketing professional, authorized inbound marketing educator and HubSpot certified partner I help small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here