Involving customers into the product development process is one of the most controversial subjects in product marketing/management communities. Like with most “religious” issues, the arguments are more about the extension of and the form of involvement, as opposed to product development in a vacuum.
The works of Clayton Christensen, the author of the seminal book “Innovator’s Dilemma“, inspired our thinking about the development of new products methodology that is focused on Customer Experience. Over the years, a few of our clients used this method in their processes to one degree or another, and every time the resulting increase in product sales exceeded their expectations.
We used MindMiester to put together a new interactive e-book “How to Develop Awesome Products”. Please click on the image below to see the table of contents. Contact me for the access, or check back later for download availability.
