How Not to Write A Marketing Email


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Sometimes material for a blog post just falls in your lap. I received the following email from a marketing company. I think they’re trying to sell me something, but I’m not sure what. Maybe it’s options, or leverage, or simply a trusted partnership?

I’ve copied it exactly, except for removing the company name.

Hi Jack,

I wanted to touch base with you directly, as we have been working with organizations in similar vertical markets, providing a scalable, Marketing infrastructure.

My company, _________ provides these services (Fortune 500 type marketing options) and utilizes leading technology to make this all accessible.

We have found that many leading executives leverage our people and tools, in an effort to focus their finite resources on the core business at hand.

Finally small and mid-sized companies have a trusted partner to help them contain marketing costs. Minimize employer-related risks, relieve the administrative burden of marketing, and keep their focus on business success.

I would like to set up some time to discuss your current marketing environment, and see if our solution may be a good fit for you. Let me know some date(s)/times(s) that work, and I can coordinate calendars for a meeting.

As Dave Barry says, I’m not making this stuff up.

Republished with author's permission from original post.

Jack Malcolm
Jack founded Falcon Performance Group in 1996 specifically to combine his complex-sale expertise and his extensive financial background to design and implement complete sales process improvement initiatives at top national and international corporations.


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