How Pinterest Does World-Class User Engagement


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A User Engagement Teardown is a detailed analysis of how a B2C company does user engagement in the three weeks following signup. At Iterable we’ve started this series in order to learn what leading marketers are doing and spread the word about user engagement best practices.

This User Engagement Teardown looks at Pinterest. They do a great job, starting with a strong welcome series, followed by personalized blast email messages and continuing with good cross-channel engagement, by using both email and mobile push notifications.

This User Engagement Teardown was originally posted on the Iterable blog. Visit the site to see other teardowns and to download the slides.

David Rangel
David Rangel is the VP of Marketing at Iterable, a growth marketing automation company. Previously, David has been VP of Marketing at Fuse Powered, COO at Corona Labs and has also worked at Microsoft, Groupon and McKinsey & Co.


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