Heroes Wanted and Rewarded zappos


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Celebrating Super Human Customer Service

#122 in the Green Goldfish ProjectZappos

zappos hero award green goldfish

Executives pick a “hero” each month and award them with a cape, parade, covered parking spot for a month, a $150 Zappos gift card, and a cape.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s an Inside Zappos parody on the Hero Award:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM. The book, “What’s Your Green Goldfish?” will be published in March 29, 2013.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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