Hack schooling and how consumers are taking control


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Have you seen the TEDx talk Logan Laplante gave on Hack-Schooling?

Logan Laplante is a 13 year-old boy who was taken out of the education system to be home schooled instead. Not only was he home schooled, but Logan had the ability to tailor his education to his interests and also his style of learning, something traditional education does not offer. At a TEDx talk in 2013, he discussed how hacking his education is helping him achieve that goal.

I remember being 13 it was filled with puberty angst, torn trousers and wondering if I ever would get a girlfriend – Logan however had the strength of character and skill to stand up and carry out a funny, insightful talk about how he has taken control of his education and his future (although ever getting a girlfriend was still a concern)

But the amazing thing is that Logan is not alone, people are changing in how they drive their life. Maybe it’s an effect of having the internet with you at all times maybe it is a small shining light of civilization in the darkness of the news reports we see every day. People are investigating and comparing on everything before they consume – be it education, purchasing or services. People now care not only about what they consume but also how that is presented and serviced.

And they are vocal about it too, when they are happy and they experienced something good they will say it and they will really tell you what they don’t like too and they do it with insight and humour.

They say if want to know something ask it, and today that isn’t “how was our service” or “did you enjoy you interaction today” or worst of all “what did we do for you today?”

Today you just have to ask “how did it make you feel?” or “how easy was it?” people will tell you and they will tell others how nice it was to be asked something personal and easy to respond to.

Gareth Rees
Gareth Rees is Head of Service Delivery at Rant & Rave.Rant & Rave provides customer engagement solutions with a difference. Created with the belief that fundamentally brands and consumers want the same thing - to deliver and receive great service - half of the FTSE rely on the Rant & Rave platform to proactively communicate with and listen to the Voice of their customers.


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